In a talk on why he decided to start a Fair Trade coffee company, Jonathon Golden eloquently made a complex idea incredibly simple, “I just don’t see why someone needs to suffer for my morning cup”.
It’s true. In our world of creature comforts, we can spend a lot of time fretting over how “inconvenient” all our many conveniences have become: the price of our coffee, the long lines, the Amazon order that’s taking foooreeeverrr. Don’t get me wrong, this isn’t to say we aren’t allowed to enjoy what we’ve been given, I only argue that we can — and should — always aim to be more thoughtful and responsible citizens of the world. Read More