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People | How to Start a Farmer’s Market

If you’ve ever been to a bustling farmer’s market, tote bag in hand, and walked up and down the lanes past vendors with an abundance of fruits and veggies, handmade goods and food, you know that a community market is a special place.

To me, it’s become an essential part of my routine in which I can establish a greater connection to my food, the land it was grown on and the people who grow it — a relationship that has sadly faded into the background of sterilized produce and the fluorescent-lit aisles of a modern grocery store. When I don’t make it to the farmer’s market, food shopping becomes a completely different experience. Connecting food to faces is an undeniably powerful way to help us appreciate the love and hard work that goes into it and the process as a whole. Especially in today’s world, this is a vital connection that cannot be lost.

One of my favorite markets is the Asbury Fresh Farmer’s Market in Asbury Park, New Jersey. It’s the quintessential farmer’s market for so many reasons, with vendors that sell organic produce, artisan crafts, freshly-made dairy products from a local dairy farmer and even live music.

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Courtesy of Asbury Fresh

 

I always wondered what and who was behind-the-scenes of the operation and was curious to know more about what makes for a successful farmer’s market. Luckily, I got to write an article on their thriving handcrafted community called, “How Asbury Fresh Started a Local Maker’s Movement” for The Culture Trip and got to interview founder Bret Morgan. It was such an enlightening and inspiring conversation, one that I knew would be better off shared than kept in a folder on my computer, so I’m doing just that here on The Basic Goods!

In our conversation Bret and I talk about,

  • How he started the farmer’s market
  • The slow but steady trajectory to the successful and thriving market it is today
  • How the market has not only supported local makers but helped to launch their business into even greater success
  • The nuts and bolts of running the business and how they curate the market
  • The future of the market and where they are headed

If you have ever been curious to know more about what goes into a farmer’s marker or are looking to start one in your community, give it a listen!

I’d love to know what you think, so leave a comment below and enjoy, friends.

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